Family turned founding purpose

CaringWire was born from the personal struggles of its founder and CEO, Michael Sentz, who witnessed his mother's difficulties as a primary family caregiver. He saw that the traditional healthcare system was not equipped to provide easy access to support for families like his. This sparked a passion in Michael to create a solution that would offer guided support to individuals and families in a wrap-around system of care.

With the help of strategic partners, including the University of Wisconsin School of Nursing, CaringWire adapted decades of research and user testing into a commercially viable model. The research confirmed that providing guidance to common scenarios would effectively drive engagement and outcomes.

In 2022, CaringWire made a pivotal shift in focus. Analysis of its 100,000+ users showed that over 60% were not just family caregivers, but also using the platform to navigate their own health journeys. This realization led CaringWire to pivot its product strategy. To provide access to interoperable virtual care solutions to address the holistic needs of individuals and families.

By partnering with trusted healthcare providers, CaringWire seamlessly integrates their services into a modern and secure digital experience, enabling individuals to easily access the care they need from the palm of their hand. The SaaS-based solution is designed to increase engagement and access, while lowering the total cost of care for payers, providers, and employers. CaringWire is committed to empowering individuals and families to take control of their health and well-being by expand its list of industry-leading partners.